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Poco Beauty Counter in Selfridges

Case study

Etch Creative

Collaborating with Etch Creative to deliver standout retail — from award-winning shopfitting to projects at Selfridges.

The project

Collaborating with Etch Creative to deliver standout retail — from award-winning shopfitting to projects at Selfridges.

Working with Etch, Bobblehat has delivered a varied programme of retail projects, from store roll-outs to specialist beauty counters. Across Neal’s Yard Remedies, Tekla at Selfridges and Poco Beauty, our teams have coordinated the practical details of each installation to bring the designs to life.

Neal’s Yard Remedies — store roll-out Bobblehat has supported Neal’s Yard Remedies across a growing programme of store projects, including its award-winning Covent Garden flagship and further locations. Working with Etch, we’ve helped deliver distinctive retail environments while maintaining consistency across the roll-out.

Tekla — Selfridges At Selfridges, Bobblehat worked with Etch to deliver Tekla’s retail installation. The project brought the brand’s considered visual identity into a busy department-store setting, with careful coordination from preparation through to installation.

Poco Beauty — counter roll-out Bobblehat has worked with Etch on Poco Beauty counter projects, including installations at Selfridges and Birmingham. Each counter required close coordination to deliver the brand’s presentation within the practical constraints of a live retail environment.

3 Retail Brands
Neal's Yard Remedies, Tekla and Poco Beauty
Award Winning ShopFitting
Neal’s Yard Remedies, Covent Garden flagship — Shopfitting winner at the Creative Retail Awards 2026
Neal's Yard Stores
x4 Stores delivered as Principal Contractor
Different retail formats
full store fit-outs, roll-outs and beauty counters
Services
Principal Contractor, Bespoke Joinery & Delivery

The finished space

“Working with Bobblehat has felt like a true collaboration from start to finish. They have been highly responsive and proactive from day one and throughout the project, going the extra mile to provide different build materials and solutions so we could make confident design decisions. The team problem-solves brilliantly along the way and ultimately delivers a high-quality fit-out that we are proud to put our name to.”

David RobertsDirector

Behind the project

More work

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Next step

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07881 776 756
Email
enquiries@bobblehat.uk
Accreditation
SafeContractor approved · £10m cover